Tuesday, February 17, 2009

What's the Difference Between Social Media Marketing and Using Social Media for Marketing?

So, what's the difference between social media marketing and using social media for marketing? Let's first define social media.
Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings.
OK, now that Wikipedia gave us that definition, let's look at social media from a marketing approach. Here's my definition of "Social Media Marketing."
Social Media Marketing is giving people a reason to talk about your products and services, and making it easier for that conversation to take place using social media tools.
This definition is actually taken right from the WOMMA (Word of Mouth Marketing Association) website, but I added the "using social media tools." Let's stop fooling each other by throwing theories around that Social Media Marketing is anything more than an online evolution for word of mouth marketing.

Now, "Using Social Media for Marketing" is different than "Social Media Marketing." The use of social media for marketing can be a number of things. In general, "interruption marketing" examples like banner ads, sponsorship ads, AdSense, or blog buttons/links would qualify.

You're probably asking now, OK Mark, where are you going with this? Here's where I'm going. Try whatever you want with social media and marketing. It should qualify as either Social Media Marketing as WOMMA has defined it, or it will qualify as "interruption marketing" as I gave examples for. But here's the rub, DON'T let your marketing efforts fall under any of these definitions here at WOMMA.

Now that I've defined this for everyone please let me know your thoughts, and please read my follow-up post with some friendly debate and frustrations surrounding Social Media and Marketing.

Thanks and enjoy your day!


photo courtesy of Eleaf on flickr.com
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