Wednesday, July 23, 2008

Death of the Printed Newsletter

I am killing the printed newsletter this week (at least at my company). It's exciting, I've never really "killed" anything before. In marketing most of my ideas involve creating something, but not killing anything. I guess in this case I'm not just killing printed newsletters I am also creating blog newsletters to replace them. I feel super "green" by saving paper, and I'm saving approximately $12,000 in printing and service costs for the monthly newsletters we currently use. That doesn't suck!

Anyone else going to join in?
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