Tuesday, October 28, 2008

Dear FedEx, . . . and All the Other Mudslingers

This is a message to Fedex and the recent mudslinging advertisers (you know who you are) and those thinking it might be a good idea.

Dear FedEx,

I want to thank you for letting me know that I should be concerned about, your competitor, DHL's reduced capabilities. While I had not seen the published reports, I now have a better understanding and know that with you I will have reliability for peace of mind.

Sincerely, ;-)

Mark Juleen


So, is this email I received (as I am a registered FedEx customer) SPAM, or a quality opt-in message? At the bottom of the email I have the ability to unsubscribe, and I think after this mudslinging message I may just do that. FedEx just got put on the naughty list this Christmas.

While the recent I'm a Mac & I'm a PC ads are somewhat humorous, I think they are a bit off base as well. How many people, like me, are a Mac and a PC? Is it even necessary to bash your competition? When a company gets down in the mud and starts bad mouthing its competition I think it does more harm than good. Yes, for the Mac lovers of the world the ads might be hilarious, but how do these ads help sell more computers. I somewhat question Mac's integrity. Why stoop so low? I can see it now, some guy looking at his Dell laptop thinking, "That Apple, ha, their commercial is so clever I think I'm going to go get a MacBook."

I think it's an adult version of the blame game. Like when you were a kid and nothing was your fault. It was all your little brother's doing, or the dog's, or you heard that "word" from your Dad, or you even blamed your best friend just so you wouldn't get into trouble. Now we're doing it on a adult level! Ridiculous! Grow up, be more creative, show me why you are more innovative or interesting.

Send me an email about how amazing your holiday shipping reliability will be this year because of a new system or historical data that proves it. Show me a commercial that exhibits to me why Leopard is so amazing and easy to use, and why the quality of a Mac and service that goes along with it are the best in the business. Better yet, don't advertise with some clever commercial. Instead, share with me real stories, from real people, about really great experiences with your product or service. It may not seem as glamorous as the 30 sec. spot featuring a B rated actor, but if the stories are compelling I will share them with others. And that lasts a lot longer than 30 seconds.

OK, enough ranting. Enjoy your day!
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