So, I'm traveling back to Disney World soon for the 2nd time in the last year and a half. Vacationing at Disney World is like no other experience. For a marketer, all the details completely blow you away. From the moment you arrive in Orlando, there is buzz and activity encouraging purchases. As a parent you feel obligated to ensure your children truly remember Disney World being the happiest place on earth, but it doesn't take much work to accomplish that. At every turn the hotels, the parks, the rides, and the employees are always selling. They are selling you more while you are there, and they are selling you for the return visit. Everything seems so calculated and predetermined that it truly amazes me how well orchestrated the entire experience is.
As I look forward to this trip I wanted to propose some questions. If you have been to Disney World yourself, what was the most memorable part of your experience (from a marketing perspective)? Also, even if you have not been, do you have a special research project you'd like to send me on?
5 comments:
I loved the way the housekeepers folded the facecloths and hand towels each day in different shapes and themes. It made coming home exciting too, as you always wondered what great design you would have that day. My kids thought it was totally cool. There are loads of other things, but that little personal touch was really memorable.
Mark,
I have been there three times in the last six years. The thing I recognized most is the fact that they pressure wash every sidewalk, driveway, street and building facade every single morning before opening. I read somewhere that the life of a piece of chewing gum on the ground is ten minutes or less. I'm not sure if that is true but every inch of that place is pristine - always.
Have fun!!
M
Lisa and Mike-
Thanks for sharing. I look forward to bringing back some tidbits myself to share with everyone.
Mj
Mark, First, have fun on the trip, the kids grow up really fast. Our kids are grown now, but always enjoyed Disney.
The thing that sticks out for me is that folks who work for Disney are referred too as Cast Members, and know they are always on stage.
Becky Carroll from Customers Rock just did a who session from Disney, you can read about that here http://customersrock.net/2008/11/19/its-about-the-relationships/
Eric-
Thanks for sharing. I thought I had seen something from her before. Much appreciated.
Mj
Post a Comment