Sunday, November 30, 2008

The Marketing Mecca

So, I'm traveling back to Disney World soon for the 2nd time in the last year and a half. Vacationing at Disney World is like no other experience. For a marketer, all the details completely blow you away. From the moment you arrive in Orlando, there is buzz and activity encouraging purchases. As a parent you feel obligated to ensure your children truly remember Disney World being the happiest place on earth, but it doesn't take much work to accomplish that. At every turn the hotels, the parks, the rides, and the employees are always selling. They are selling you more while you are there, and they are selling you for the return visit. Everything seems so calculated and predetermined that it truly amazes me how well orchestrated the entire experience is.

As I look forward to this trip I wanted to propose some questions. If you have been to Disney World yourself, what was the most memorable part of your experience (from a marketing perspective)? Also, even if you have not been, do you have a special research project you'd like to send me on?
blog comments powered by Disqus