Within the last year I stumbled upon a friend I knew back during my days at Indiana University. Randy Stine had lived just a few doors down from me in the dorms our freshman year and we'd chat every now and then about Dave Matthews, music, etc. Randy was quite the musician and during his freshman year at IU he joined a group of guys that formed an a cappella group naming themselves Straight No Chaser.
Straight No Chaser was a hit on campus with all the sororities, many other lovely ladies, and the student body in general. These guys had a great four year run at IU signing at many University sponsored events, parties, and their own concerts. Then in 1999 the original members passed the SNC torch to a new group of gents to carry during their years as Hoosiers.
Fast forward to 2008. I get a friend request from Randy on Facebook. I had bumped into him over five years ago when living in Chicago, but it sure had been awhile. The next message I get from Randy blew me away. He sent me the link to this:
I couldn't believe it. What an amazing YouTube story. I remembered my Mom sending me the "12 Days of Christmas" video just last year asking me if I knew any of the guys. So funny that I do, and that I am so excited to share this story.
SNC just released their first record with Atlantic titled "Holiday Spirits." Buy it HERE or on iTunes. Also, click HERE for free give-aways and tickets to upcoming shows.
I will close by saying that I share this story as I think it is one about the power of social media. While I know Randy, in no way has he influenced me to write this. I'm just really excited to see how a viral video, a passion for music, and 10 guys that just enjoy what they do can come together for an online success story. I wish the best of luck to the guys of Straight No Chaser. Great job!
Now, a question for the marketing gurus. What are you doing to be the social media story of the year in 2009?
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