Tuesday, December 9, 2008

The Disney Experience of Today

As I indicated about a week ago, I made a trip to the marketing mecca of Walt Disney World. Again, I was amazed at the details and the constant marketing. To the right is a photo of my daughter's hairdo courtesy of the Bibbidi Bobbidi Boutique (complete with Pixie dust, mini tiara, and Mickey ears barrette). For about $60 your little princess can be even more of a princess.

While some of these extras may be a bit much for many Disneygoers, many are sucked into these extra experiences. In general, visiting Disney World seems to be pretty straight forward. Resort hotels, amusement parks, restaurants/dining, and all the characters associated with Disney and Disney movies. That's pretty much a general overview of what to expect. I discovered on my trip that Disney World can be even more. Here's a list of extras during my trip, and this just scratches the surface.

- Dinner with 5 Princesses, Breakfast with Winnie the Pooh, Bibbidi Bobbidi Boutique, Breakfast with Chef Mickey, Dinner a Cinderella's Castle, Mickey's Very Merry Christmas Party, Breakfast with 5 Princesses

A majority of this was great for a 4 year old, and I can't imagine missing any of these extras looking back. Disney continues to raise the bar. Each time you go back you can have a different experience because there is always something new. They are constantly redesigning, adding, and enhancing. Just before we left the Grand Floridian Hotel the bellman told me how they plan to completely redecorate and rehab the entire lobby of the hotel. And that's just one hotel.

Now I will stop and pose my questions for the post. The concept of kaizen is alive and well at Disney. That being said, if they are constantly enhancing the experience for their guests, what are you doing to enhance the experience of your guests/customers? How often are you implementing these enhancements? What is holding you back?

Thanks and enjoy your day.

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